CAT ELEMENTS LOGO - A stylized E Monogram logo based on a cat's silhouette
Early Conceptual Sketch
One of my inspirational images: a desert crystal formation
Cat Elements Campaign
ELEMENTS is a company concept and resulting ad campaign for a line of luxury cat furniture and scratching posts. Inspired by a design prompt asking for products based on forms found in the natural world, and seeing the growing demand for high-end companion animal accessories with a contemporary design sense, ELEMENTS aims to serve as a cure for ugly beige-carpet-covered cat “trees”. The products rendered in the advertisements and subway campaign show crystal and plant form-inspired products in use. - 2019